Public Relations Plan

The ideal media I choose for my public relations plan is staging a "mental health awareness week" with public workshops and free Consultations. Mental health issues are increasingly prominent on college campuses, and dedicating a week to mental health awareness will attract attention from students and local media. Organizing workshops on stress management, coping with strategies, and mindfulness, along with free consultations, allows students to engage with service in a non-committal, supportive environment. Local news outlets are often keen to cover events focused on student well-being, and they may interview counselors or participants to raise awareness. This media exposure can reach students and parents, emphasizing the availability of service and encouraging ongoing utilization. Creating visually engaging events or interactive activities will provide opportunities for photos and videos, which could capture the media's interestThe second media ideal is recruiting student brand ambassadors for peer outreach and testimonials. Students often connect more effectively with their peers, making brand ambassadors valuable support. This approach involves selecting a few trusted and well-being student ambassadors who can openly discuss the positive impact of counseling services on their lives. Ambassadors could share testimonials on social media, participate in informational sessions, or represent counseling services at student organization events. Involving student ambassadors can also create a sense of community and normalize mental health discussions on campus. Local media might be interested in featuring stories about student-led mental health advocacy, highlighting the ambassador program's role in supporting students. This peer-led approach fosters trustand could make students more comfortable seeking help, reducing stigma and building a supportive environment for mental health on campus.