Objectives + Strategies + Tactics

Objectives are how we will measure the success of the marketing plan once it is implemented

Strategies address how objectives are to be achieved

Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met

Objective 1

Strategy 1

Tactic 1

Tactic 2

Objective 2

Strategy 2

Tactic 1

Tactic 2

Objective 3

Strategy 3

Tactic 1

Tactic 2