Van Par
Fall 2024
Market Research
Market Research( Part 1)
1. Identify the problem
● Is there a demand for counseling and psychology services among IU Indianapolis
students?
● Why are IU Indianapolis students not fully aware of mental health service
available at CAPS?
2. Describe the data collection method you selected and why.
● The data collection method that I selected is to interview IU Indianapolis students
about counseling and psychological services ( CAPS) because it can provide
valuable insight based on their experience. It also allows for in-depth thoughts
and feelings and may help better understand students' needs and perceptions.
The student's active participation in the research process is crucial. Conducting
interviews can help build trust with students, encouraging them to share their
honest thoughts openly and honestly.
3. Interview Question:
● What do you know about the mental health services offered at IU Indianapolis?
● Have you ever used CAPS or similar service?If yes, what was your experience
like?
● What challenges prevent you from seeking help for mental health concerns?
● What would make you more likely to use counseling or psychology services?
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Do you know the location and office hours of the CAPS office at IU Indianapolis?
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Do you need assistance navigating the process of accessing counseling service at IU Indianapolis?
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Have you explored any other resources or support system available to IU Indianapolis such as peer support groups or wellness program?
Interview 3-6 customers( aka IU Indianapolis students)
Market research assists students in making informed decisions in the final marketing plan
Marker Research Part 2
I interviewed 6 IU Indianapolis students related to counseling and psychological services (CAPS) at IU Indianapolis, including different demographics such as age, gender, academic majors, and years of study. Some students major in business, and some major in health service management. When I interviewed them, many students were not fully aware of the mental health services available at CAPS. Only a few students knew about a full range of services. A few students had used CAPS or similar services, and their experience, often positive, ranged from positive to neutral. Some felt the service was incredibly helpful, while others mentioned long wait times or difficulties accessing specific resources. Some common barriers preventing students from seeking help were lack of time, confusion about accessing the service, and uncertainty about the process. Some students indicated they would be more likely to use the service if there were greater awareness, more flexible hours, and transparent information on accessing help.
Conducting this research gave me insights into the awareness levels, experiences, and challenges IU Indianapolis students face regarding mental health services. I also find that issues such as stigma around mental health, logical concerns, and lack of clear communication about how to seek help stood out as significant barriers to students accessing mental health services.
After interviewing students and hearing their thoughts and experiences with CAPS at IU Indianapolis, my marketing plan should prioritize campaigns that raise awareness about counseling, psychological services, and other mental health resources. This could include social media campaigns, campus posters, and presentations during student orientation or welcome week. Based on students' feedback, I will address logistical issues such as improving wait time, increasing flexible hours, and making information about CAPS, including its location, hours, and contact details, easy to find since some students are open to peer support systems or wellness programs. I plan to include increasing the visibility of this resource.