Van Par
Fall 2024
Evaluation
The evaluation portion cements the process as a
fully comprehensive and circular
marketing plan.
This phase could include a discussion on:
- Metrics
-Contingency
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I will focus on customer surveys and sales tracking to determine the marketing plan's success. One of the most important ways I will measure its success is by gathering direct feedback from customer surveys. Customer feedback will tell me whether my marketing strategies bring people in and whether the service meets their needs and expectations. I will create a simple, easy-to-complete survey that clients can fill out after a session or a series of sessions. The survey will focus on how satisfied they were with the counseling, whether they feel the therapy is helping them, and whether they found the process of booking and attending an appointment easy. By collecting this data, I can clearly understand where I'm succeeding and where I need to improve. If clients report that they are happy with the services and are progressing, I will know that my marketing is effectively reaching the right audience. If the feedback indicates areas for improvement, I can adjust my marketing strategy to meet client expectations better.
The second way I can determine my marketing plan's success is through sales tracking. I will monitor sales by monitoring the number of sessions booked and any additional services clients may purchase, like workshops or group therapy. By analyzing this data, I can understand whether my marketing efforts effectively convert potential clients into paying clients and whether they are returning for additional sessions. For example, I see many new clients booking initial sessions but have yet to return. In that case, I will know that the initial marketing effort may successfully get clients through the door, but the service or experience may need improvement.
"Understanding why people suffer, how they change, and how to help them live satisfying loves is a fascinating and importance undertaking"
If something unexpected happens to my marketing plan, I will need to have contingency plans in place to adapt. Over time, the client's preference may shift. For example, more clients may seek virtual therapy options, or some may prefer specific types of therapy, such as cognitive behavioral therapy or mindfulness-based therapy. If there's a noticeable trend in client preference, I will adapt my services to meet those needs. For instance, If more clients request online therapy, I will make sure my practice has the right technology in place and market the convenience of virtual sessions. I suggest updating my marketing material to highlight specific therapy modalities that are becoming more popular or are particularly effective for specific mental health concerns. For example, if there is an economic downturn and clients are unable to afford full-price sessions, I could offer more flexible payment plans to discount long-term commitments. Suppose there is a public health crisis that limits in-person sessions. In that case, I can emphasize telehealth service in my marketing services in my marketing materials and make sure my practice is fully prepared for remote counseling.